Analysis: PR gets trodden underfoot as sands shift in Ukraine

Nothing appears to illustrate the limits of PR when the chips are down like the sight of Vladimir Putin stamping Russia's 'hard power' boots on the ground.

by Daniel Farey-Jones
Tensions: Russian soldiers guard a pier where two Ukrainian naval ships are moored, in Sevastopol, Ukraine, on Wednesday, March 5, 2014 (AP Photo/Andrew Lubimov)
Tensions: Russian soldiers guard a pier where two Ukrainian naval ships are moored, in Sevastopol, Ukraine, on Wednesday, March 5, 2014 (AP Photo/Andrew Lubimov)

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