SEATTLE: Getty Images has conceded ground in the fight against online infringement of its photos by opening its library of news, sports, and entertainment images to people, free of charge.
Consumers will be able to embed and share imagery for non-commercial use for free on websites, blogs, and social media sites using an embed tool.
"Images are the communication medium of today, and imagery has become the world's most spoken language," said Jonathan Klein, co-founder and chief executive of Getty Images. "Whether via a blog, website, or social media, everyone is a publisher and increasingly visually literate."
Embedded images will feature photographer attribution that will link back to the Getty Images site, where images can be licensed for commercial use.
The embed capability is supported anywhere that allows the posting of HTML. Images can also be shared on Twitter and the WordPress blogging platform, which has 75 million users.
Getty Images is seeking to harness the power of technology and social media to broaden the exposure of its content. The latest news follows a partnership with Pinterest announced last October.
As part of the Pinterest deal, the social media site is paying Getty Images a fee in exchange for metadata, and those fees are shared with photographers, who also receive attribution when their content is used.
This story originally appeared on the website of Marketing.