His appointment comes as Oxfam starts to cut the size of its UK comms team from 80 to 55 as part of a broader restructuring announced last year. In October it announced that it was planning to shed 125 jobs in the UK in response to a new strategic focus and a significant reduction in income.
The charity is shifting its emphasis from delivering large-scale projects in middle-income countries to concentrate on policy and advocacy. But its income dropped last year to £367.9m from £385.5m in 2012.
An Oxfam spokesperson said that a significant number of the "post-savings" were made by not replacing staff when they left the organisation.
Lundie, previously director of brand and comms at Save The Children UK, starts his new job as comms director on 28 April. He replaces Sarah Ireland, who has been acting comms director since Chris Gottlieb resigned the post in November 2012 to become director of strategy at London and Partners, the body responsible for promoting London.
Jane Cotton, Oxfam's human resources director, said: "We are delighted that Jack Lundie will be joining Oxfam. Jack has wide-ranging experience in marketing, content creation, development and strategy across everything from television and music to advertising. His passion for media – particularly digital forms – is coupled with a commitment to working with people on projects seeking to make a positive difference on an ambitious scale."
Before joining Save the Children, Lundie worked at the BBC in a variety of roles. He worked on the strategic creative development for London 2012, as the deputy editor of Blue Peter and as the innovation lead for BBC Sport.
Before working for the BBC he led Comic Relief's interactive team through two Red Nose Days and a Sport Relief. He previously managed the creative team for a marketing agency in Bath and ran a music studio in Bristol.