LONDON: A host of different members of the Church of England are planning to take turns managing a new Twitter account to present it as "the glue in the community" rather than the conflicted organization the media often presents it as.
Bishops, clergy, chaplains, youth workers, and churchgoers from around the UK will have a week each to tweet about their life with the church from the @OurCofE account.
The Rev. Arun Arora, director of communications for the Archbishop's Council, said, "It's about showing all the different aspects of work the church does and the way it is involved in people's lives on a day-to-day basis that is difficult to communicate through the news agenda."
The church is in the media spotlight for internal debates on whether to allow women to be bishops, while Archbishop of Canterbury Justin Welby has recently spoken out on issues including payday lenders.
However, Arora said the account's goal is to reflect the day-to-day life of the church, with guidelines given to those involved including appropriate tweeting topics.
"The narrative around the church is often one around conflict, which because the nature of the Church of England is one in which you can find people with different views, is often easy to do," he said. "What that narrative doesn't allow for is telling the daily activity of the church as the glue in the community."
Arora added that the Twitter account will avoid hot-button political debates.
"It [@OurCofE] is not the place to enter into wider political issues and debates – those will exist in parallel," he explained. "This is about providing insight into modern faith in action and draw back the curtain on our daily engagement wherever the church is."
This story originally appeared on the website of PRWeek UK.