More than half of Twitter users want news verified by newspaper brands

A survey of Twitter users commissioned by Newsworks, the marketing body for newspapers, has revealed that 62 per cent think it is important that news on Twitter is verified by a "respected" newspaper brand.

The #NewsOnTheTweet poll of more than 1,200 people, conducted by YouGov, shows that a majority (59 per cent) use Twitter to follow newspaper brands.

While Newsworks prefers to use the term 'newsbrand' rather than 'newspaper brand', the survey was phrased to make it clear to participants they were being asked about brands behind newspapers rather than TV and radio news sources.

The survey also shows that 35 per cent follow main 'newsbrand' accounts, 17 per cent follow sub-brands and almost half of those surveyed (49 per cent) follow at least one journalist.

Newsbrand followers are also more active, being 60 per cent more likely to visit Twitter daily and twice as likely (109 per cent) to tweet daily than non-newsbrand followers.

According to the survey they are a more affluent, educated and upmarket audience that is four times more likely to post links to articles and three times more likely to tweet about trending news topics.

Bruce Daisley, managing director, Twitter UK, said: "People come to Twitter because it is live, public and conversational. This makes it a great place to follow breaking news and connect directly with news organisations and journalists.

"But while people discover news on Twitter, they rely on news organisations to provide more context and analysis. It is great to see the symbiotic relationship between Twitter and newsbrands confirmed by this piece of research."

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