Water Babies hires BWP Primal for UK work

BWP Primal has been appointed by Water Babies, a specialist provider of baby and toddler swim schools, following a three-way pitch.

The agency was selected for the UK account after presenting a year-long PR programme designed to build brand awareness among parents through news, features, research and partnership activity.

Water Babies, which previously worked with Promote PR and claims to be the biggest company of its kind, has 52 franchises teaching in excess of 38,000 children each week. 

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