NEW YORK: FleishmanHillard has appointed Ephraim Cohen, former EVP of innovation at MWW, to serve as SVP, partner, and head of the social practice for the firm's East region.
Cohen will help to build Fleishman's business in New York and Boston, as well as to work with teams across the East region to make sure clients are receiving the best social and digital resources.
During his time at MWW, where he served as its first head of global technology and the digital content practice, Cohen helped to create platforms for areas such as brand journalism, native advertising, community building, and measurement.
Prior to MWW, Cohen launched his own firm called the Fortex Group in 2003. Before that, he served as EVP and GM at Edelman.