Super Bowl XLVIII and the start of the Sochi 2014 Olympic Winter Games are just five days apart: one in New York/New Jersey, and one in the Black Sea resort city of Sochi, Russia. In the PR world, this presents us with a collision of epic proportions to manage as we juggle numerous simultaneous projects.
As a sports marketing professional, I can say for certain that the adrenaline my team is feeling right now is not so different from the world-class athletes who are gearing up to take their place on the world's stage. The same is true for many major brands and corporations that are sponsoring these events – something they likely have been planning for months or even years. Each city is poised to welcome the global attention and the incredible excitement of the greatest athletes in fierce competition at the pinnacle of their careers.
Here's a look at some of the interesting comparisons:
Ann Wool is a Ketchum partner and MD of Ketchum Sports & Entertainment.