LONDON: Sportswear retailer Foot Locker is putting its UK PR and European strategy account out for review.
The company has invited agencies to submit proposals for the account, which is held by Frank PR and worth up to €200,000, or about $271,000.
A document sent out through agency search firm Creativebrief and seen by PRWeek UK states that the “mass-market but youth-leaning” US company is looking for a “more contemporary approach” to its PR.
A key focus of this strategy will be connecting with “versatile, fast-moving, fickle, elusive, and savvy consumers,” with digital highlighted as a particular area of importance.
Last July, Foot Locker acquired German athletic store and online retailer Runners Point Group for $94 million, and recently posted a 2013 third-quarter sales increase of 6.4% to $1.62 billion
Both Foot Locker and Creativebrief declined to comment on the process, which closed to agency proposals this week.
This story originally appeared on the website of PRWeek UK.