WASHINGTON: DDC Advocacy has named former Burson-Marsteller public affairs leader James Lake as EVP, effective Monday.
He is overseeing client development and relations as the firm expands its domestic and international roster, it said in a statement.
The role is new, said Lake, who added that the firm has undergone some reorganizations in the recent past. He added that he plans to work closely with his team to deliver strategy to clients, adding that he has experience in the international space and with various corporations.
Lake will be part of the executive leadership team and report directly to president Jim Gianiny.
Previously, Lake served as EVP at McBee Strategic, where he oversaw domestic and international development, digital strategy, and counsel for corporate and government clients. Prior to its merger with McBee, he was president and partner at Gibraltar Associates, where he managed the firm's Washington, DC, office. Lake also worked for more than six years at Burson-Marsteller as chairman of the US public affairs practice, overseeing operations in eight offices and managing global issue and advocacy efforts and public education campaigns.
Lake is also a veteran of the Office of Presidential Advance in the Reagan Administration, as well as the Department of Commerce's International Trade Administration under President George HW Bush.