NEW YORK: The Incite Agency has hired Jon Jones as its chief digital officer, based at the firm's new office in New York City.
Jones worked for then-Sen. Barack Obama's campaign starting in 2007, helping it understand the role of “new media” in broader communications efforts, the firm said in a statement. He also has agency-side experience, having worked five years at digital advertising shop R/GA.
“We've been doing work with brands all across the country, but there's nothing like having somebody available in your market who's worked with just about every major brand out there,” said Ben LaBolt, founding partner of Incite Agency.
He added that the firm believed it was critical to have a New York presence and praised Jones' work in both the public and private sectors.
“We had always intended to create the position of chief digital officer rather than running a traditional process,” said LaBolt. “[Jones] was somebody who we've known and respected for a very long time. Through a series of conversations, we determined the mix of experience he brought along with the experience with major brands, like Nike, that he'd be the best fit for this position.”
LaBolt said Jones saw from the beginning the benefits of an integrated strategy.
“Between 2008 and 2012 – just within four years – there were major digital innovations that changed the way campaigns were run,” said LaBolt. “Corporations would do well to study [that] in some ways. The quarterly press release doesn't cut it anymore. You're engaged in a campaign every day whether that's through social media or introducing a new product or a new service.”
Jones previously served as a digital director for Sen. Bob Casey (D-PA). Later, he joined the Obama campaign as its 15th staffer.
What started as everyone doing what they could to “keep this ship afloat,” grew into an international brand, Jones said. He compared the Obama campaign to a “billion-dollar start-up” that peaked in less than two years.Jones is also responsible for building Incite's team in New York, where it opened an office this week.