TORONTO: Personalized comic strip app Bitstrips is working with Illume Public Relations on media relations and thought leadership amid its growing popularity.
Bitstrips, which was founded in 2007 and launched its Facebook app in 2012 and mobile apps the following year, had not worked with a PR agency before bringing on Illume at the end of 2013, said Aurli Bokovza, co-founder of the firm.
The relationship between Bitstrips and the firm began after an industry referral, added Bokovza. She said that the boutique is acting as a “de facto in-house PR rep” for the company, which has been going through an “explosion on the product and usage side of things.”
“What's interesting for us is that it's not just about proactive outreach, it's a very high-profile client where there is intense media interest that we really need to manage,” explained Bokovza. “So it's not about getting as much press as we can, it's about picking and choosing the right time, the right positioning, and going through the right outlets.”
The agency is also working on thought-leadership efforts for the company and is helping with strategic planning when Bitstrips' executives attend events. Social media outreach is handled internally at the company.
Representatives from Bitstrips were not available for comment. Budget information on the account was not disclosed.
“We started Illume because we wanted to have an agency that was a real cross-section between technology, digital, and entertainment, so for us, this is the perfect client that brings those different elements into one experience,” said Bokovza.
Within seven months of launching its Facebook app, Bitstrips had more than 10 million users, according to VentureBeat. To date, more than 50 million unique Bitstrips comics have been created and shared.
Last December, Horizons Ventures invested $3 million in the company. The firm has also invested in Facebook, Spotify, and Skype.
Illume expanded its operations to the East Coast with a New York office last August.