SAN FRANCISCO: InkHouse has expanded to the West Coast, opening an office in San Francisco and tapping Annemiek Hamelinck to lead its team there.
The office, InkHouse's first outside its Waltham, MA, headquarters, opened last month with Hamelinck as its GM.
“[InkHouse's] heritage is in technology, both high-tech and consumer tech, so San Francisco was a natural extension for us to grow out our tech practice,” said Meg O'Leary, co-founder and principal of InkHouse, adding that the firm has no plans to open additional offices at the moment.
GE and venture capital firm Spark Capital are among InkHouse's clients in the region.
Reporting to O'Leary, Hamelinck is tasked with managing InkHouse's San Francisco-based account team, which consists of three people, and spearheading business development. The firm wants to triple the number of staffers on the new office's account team by the end of the year. It has 50 employees on the East Coast.
“We hope [Hamelinck] will build the InkHouse brand on the West Coast and help us become a significant player in the Valley in terms of the PR community,” said O'Leary, who added that it took the firm over a year to find a GM. “In the next three to five years, we hope our presence on the West Coast is equal to our East Coast presence.”
Hamelinck joined from Waggener Edstrom Worldwide in San Francisco and London, where she was an SVP. She led the agency's brand strategy and marketing practice and counseled executives about challenges such as audience segmentation and insights, brand positioning, and influencer and advocacy relations.
Prior, she served as VP at Bite Communications and held roles at Antenna Group and Barr & Chan Communications.