BOSTON: Racepoint Global has hired John Gonnella to serve as SVP and group creative director, and Madlene Olander as SVP and director of production services.
Gonnella and Olander, who are both based in the agency's Boston headquarters, are part of Racepoint's strategy to grow and integrate digital and content across all of its offerings.
In his new role, Gonnella will oversee the global digital services team, which is made up of creative leaders, producers, and developers. He will also manage teams and help them with digital, emerging media, video, and traditional branding programs.
Before Racepoint, Gonnella served as VP and group creative director at VML.
As head of production services, Olander will handle and direct the delivery of the firm's digital creative, content, technology, and traditional work, as well as manage quality control for programs.
Prior to Racepoint, Olander worked at Cambridge BioMarketing, where she served as director of operations. She also previously served as project management office VP and GM at Cramer.