LONDON: A survey of 300 European CCOs has found that 57% have had social media added to their responsibilities in the past two years, while their salaries are widely divergent.
The majority of European CCOs (72%) report to their company's CEO, in contrast to their US counterparts, of whom 43% said they reported to the chief executive in Korn/Ferry's 2012 study.
The data was gathered in the first European survey by the Korn/Ferry Institute, which researches talent and leadership and runs a similar study in the US.
The report surveyed CCOs from the top 300 European companies in ten European countries: Belgium, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, and the UK.
While the European survey asked which areas had been added to CCOs' mandates, it did not probe whether their responsibilities already included social media, which would suggest that much more than 57% are responsible for it.
Korn/Ferry claimed that a stronger embrace of social media by CCOs is a global trend. Its US study showed that 67% have had social media added to their remit in the past two years, and they are using it proactively to position their organizations in a positive light and as a tool of engagement.
European CCOs were also quizzed on their base salaries, which covered a wide range from €100,000 to €625,000.
The median base salary was between €275,000 and €300,000, while 78% of respondents said they received annual equity as part of their compensation packages.
This story originally appeared on the website of PRWeek UK.