WOODLAND HILLS, CA: TruFuel has appointed JMPR Public Relations as its AOR.
The agency is tasked with raising awareness for both the engineered fuels category and educating consumers about the effect ethanol can have on small displacement engines.
Outreach efforts will focus on consumer and professional trade media, and JMPR will also assist with company representation and brand development by coordinating media outreach during consumer-facing events and industry tradeshows.
TruFuel is owned by Calumet Specialty Products Partners. The product was designed to replace the red gas can for owners of small power equipment.