WASHINGTON: Hager Sharp has named Christina Mazzola Nicols as SVP, leading its strategic planning and research practice.
Hager Sharp interim CEO Lynne Doner Lotenberg said Mazzola Nichols is replacing her in the role. Doner Lotenberg stepped up to the interim CEO role in September after Hager Sharp chief executive Garry Curtis resigned. Doner Lotenberg previously served as EVP of strategic planning and research.
“What we try to do is really put the audience at the center of everything,” Doner Lotenberg said. “[Mazzola Nicols'] experience is just a perfect match for what a lot of our clients need.”
As SVP, Mazzola Nicols will provide senior counsel across accounts. She will also do qualitative and quantitative work, helping out on the measurement front as well as capturing metrics, said Doner Lotenberg.
Mazzola Nicols will report directly to Doner Lotenberg and will work with both account teams and groups specializing in planning and research.
For the past 14 years, Mazzola Nicols has worked in the Washington, DC, office of Ketchum, where she was research director and SVP in the social marketing practice.
She is also an adjunct faculty member at George Washington University's School of Public Health and Human Services, where she teaches graduate-level courses on market research and media advocacy for public health.