NEW YORK: NASDAQ OMX's GlobeNewswire has formed a strategic partnership with Hispanicize Wire as it looks to expand its press-release-distribution service to US Hispanic and Puerto Rican journalists, bloggers, and influencers.
The partnership will result in Hispanicize Wire distributing GlobeNewswire's Hispanic-focused press releases and offering its clients GlobeNewswire's non-US Hispanic press release distribution.
NASDAQ OMX will also leverage Hispanicize Wire's proprietary and exclusive social media platforms to send content to US Hispanic and Puerto Rican bloggers and social media influencers.
The alliance will enable Hispanicize clients to distribute press releases and images through the Associated Press, and reach thousands through online news outlets and over 300 industry trades. It will also let its clients send simultaneous regulatory press releases and have the opportunity to showcase company logos on the NASDAQ Tower in Times Square.
“As the growing Hispanic demographic continues to be a vital group that PR practitioners are actively targeting, it is essential for our GlobeNewswire business to provide a dedicated distribution channel to help clients get their marketing communications across effectively,” said Gaugarin Oliver, VP of PR solutions, corporate solutions at NASDAQ OMX.
Oliver said the companies are committed to the strategic alliance for the “long-term.”
Hispanicize Wire was launched by the founders of Hispanicize and Hispanic PR Wire last year.
“To be aligned with a brand of NASDAQ's stature that everybody recognizes really elevates the Hispanicize Wire brand,” said Manny Ruiz, chair of Hispanicize, which includes Hispanicize Wire, Hispanicize 2014, Latina Mom Bloggers, Being Latino, and the Hispanic PR Blog.
“Most metropolitan areas in the top five [most populous] states have a very diverse population led by Latinos. A lot of companies, like NASDAQ, have realized that if you neglect the Hispanic population, in many states, you would not be able to do business,” he added.
Hispanicize Wire hired Bill Gato, the co-founder of Hispanic online newspaper network Hispanic Digital Network, as CEO in January.