MSL helps Home Depot on spring hiring campaign

MSLGroup is supporting Home Depot as it aims to hire 80,000 US workers for its busiest sales period.

ATLANTA: MSLGroup is supporting Home Depot as it aims to hire 80,000 workers in the US for spring, its busiest sales period.

This is the third year in a row that Home Depot has worked with the Publicis Group firm on its spring hiring campaign, according to Stephen Holmes, Home Depot's director of corporate communications. 

“Our primary message is pretty straightforward – spring is our busiest selling season, so it's also when we do most of our hiring; now is the time to apply,” said Holmes. “Our focus is on supporting our stores as they gear up for spring, so we pitch the news in key markets to help them attract local applicants.”

Outreach has involved proactively pitching national and local outlets. Home Depot is measuring the efforts based on the number of applications received, which spike by the “tens of thousands per day once we break the news,” according to Holmes.

A spokesperson from MSLGroup was not immediately available for comment.

The retail chain has more than 2,200 stores nationwide and 340,000 employees. Seasonal job opportunities vary based on demand and weather in local markets, and some seasonal workers may be asked to stay on as permanent employees, according to a statement.

Last week, the company announced plans to hire 6,300 associates in Canada for the spring, down from 6,700 last year.

In its third-quarter earnings statement, Home Depot reported a 7% year-over-year increase in revenue to $19.5 billion, beating expectations. The home-improvement retailer is set to report its fourth-quarter 2013 earnings on February 25.

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