LONDON: Text100 UK MD Dan Baxter has stepped down from his role at the agency to become group communications director for soft-drink company Coca-Cola across the Eurasian and African regions.
The agency is understood to have appointed a yet-unnamed internal candidate from one of its global offices who is likely to start in August. Until then, Baxter's duties will be subsumed by Text100 EMEA regional director Cecile Missildine.
Baxter is understood to have left the agency at the start of the year. His departure was confirmed by Text100 this week.
Baxter had served as MD of the Text100 London office for three and a half years. He took the position following the departure of MD Kirsty Leighton.
Prior to Text100, Baxter was VP at Next Fifteen and associate director at Catalysis.
This story originally appeared on the website of PRWeek UK.