DALLAS: GolinHarris has named Chuck Hemann as its executive director of analytics, effective on Tuesday.
In the newly created position, Hemann will work from the firm's Dallas office and collaborate with its national and international offices. He is reporting to Greg Sendi, strategist community leader, who is based in Chicago.
“We're hoping [Hemann] is going to be someone who can come in and begin to take the good work being done, synthesize it, model it, and build our organization so we can offer this to more clients,” Sendi explained.
Golin did not enlist a recruiter to bring Hemann on board, he added, because members of its leadership already knew him and were aware of his track record.
Sendi said many clients know Hemann by name, and others understand the importance of digital-insight development. When the agency reorganized into its 4g structure in 2011, CEO Fred Cook highlighted four key building blocks: insight, ideas, engagement, and integration, he added.
Sendi said Hemann will be a “tremendous addition” to the agency's ability to tell a story and provide services for clients.
Hemann said his daily duties will include analytics services – identifying the tools Golin needs to have in its arsenal and that insight teams should be building – as well as client work and measuring social and digital performance.
Hemann's experience includes counseling clients on topics such as digital analytics, measurement, online reputation, social media, investor relations, and crisis communications. Previously, he served as group director of analytics for W2O Group, where he led the agency's analytics teams in both its New York and Austin, TX, offices.
Hemann began his career at Dix & Eaton in Cleveland, where he was responsible for supplying research and information for all of the firm's practice areas, including media relations, marketing communications, and investor relations. He also co-chaired the agency's digital communications practice.
Representatives from W2O Group did not return calls about a replacement for Hemann.