T-Mobile USA set to review PR account

T-Mobile USA is planning to review its PR business.

BELLEVUE, WA: T-Mobile USA is planning to review its PR business.

The mobile provider now works with Waggener Edstrom. The firm has handled PR for the company for at least five years.

“As a part of the normal course of business, we are planning an RFP and will be inviting a select group of agencies to respond,” said Anne Marshall, director of strategic communications for T-Mobile, via email.

She declined to disclose further information on the review process or a timeline for its completion.

Representatives from Waggener Edstrom declined to comment on the review.

Earlier this week, HTC America named GolinHarris as its PR AOR after a competitive review process conducted in the fourth quarter of last year. The company previously worked with Waggener Edstrom. 

On Thursday, T-Mobile CMO Mike Sievert defended his company from BlackBerry CEO John Chen's comments accusing it of using a “clearly inappropriate and  ill-conceived marketing promotion” when it emailed BlackBerry users to offer a discount on an iPhone.

“The premise of [Chen's] article was that it's best for customers if we restrict the free flow of information and limit consumer choice,” Sievert wrote. “At T-Mobile, we totally reject that premise.”

At the beginning of this month, T-Mobile was ranked as the wireless carrier with the biggest customer-satisfaction improvement in the second half of 2013, according to JD Power's latest survey.

In the third quarter of 2013, T-Mobile reported that its revenue was up 37% from Q3 2012. Its net loss was $36 million. The company added 1 million customers in the period.

T-Mobile is planning to release its financial results for the fourth quarter of 2013 next Tuesday.

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