LONDON: Corporate and public affairs agencies have lined up for an account from entertainment giant Disney that involves persuading the British media of the significance of its contribution to the country.
Matthew Grossman, Disney EMEA's VP of corporate communications, publicity, and corporate citizenship, is overseeing the competitive pitch. The company expects to pick the winning agency by March.
The account extends to working on Disneyland Paris as a destination for UK families, alongside its UK entertainment properties.
The latter include TV channels The Disney Channel, Disney Junior, and Disney XD; children's social network Club Penguin; and movie arm Walt Disney Pictures.
It also runs live shows based on its properties, such as The Lion King, and operates a small number of Disney stores.
Disney bought Star Wars producer Lucasfilm in 2012. It said a new Star Wars movie will be made in the UK, as were the previous films in the series.
Disney handles all of its corporate and public affairs work in-house.
This story originally appeared on the website of PRWeek UK.