LONDON: Aerospace giant Lockheed Martin's UK arm is reviewing its corporate account as it shifts further towards non-military work following the acquisition of Scottish IT contractor Amor Group last September.
Amor Group, which provides IT systems for the energy, public service, and transportation sectors, employs Grayling for corporate work, while Lockheed retains Hill+Knowlton Strategies.
However, the review was prompted by the need to have a single agency overseeing the account.
The pitch involves nine agencies, including both H+K and Grayling, with an agency expected to be picked by the end of April.
The review comes amid a wider strategic repositioning for Lockheed Martin UK aimed at developing new commercial partners.
The company's EMEA head of comms, John Nielsen, explained that diversifying was part of wider growth in the UK. He claimed Lockheed had grown the number of its employees from 2,000 to more than 3,000 in the past year.
Highlighting the recent win of a contract to manage the UK Ministry of Justice's IT systems as an example, Nielsen said, “We are continuing to grow at a dramatic rate, with a lot of business not in the traditional defense sector.”
“A key part of the focus of the brief will be on how we work with UK supply chains and communicate with an audience with whom we don't necessarily have strong links at the moment,” he added.
Nielsen emphasized that the pitch was a reflection of Lockheed Martin moving to the “next phase of growth” rather than dissatisfaction with the incumbents.
“It's about finding someone who can provide innovative and creative thinking in our b-to-b and business-to-government messaging, as well as emphasizing the employment and economic benefits of the business to the UK,” Nielsen said.
This story originally appeared on the website of PRWeek UK.