LONDON: E-cigarette brand Vapestick has appointed Frank PR as it looks to use celebrities to raise its profile.
Frank PR will run a press office to drive awareness of the company's products, which are stocked in Harrods, Tesco, and Costco among other retailers in the UK.
As part of managing trade and consumer work, it will also look to establish Vapestick more firmly in the lifestyle arena through work with yet-unnamed celebrities.
Wall Street analysts have predicted that the e-cigarette segment could become a $3 billion-a-year business in the next three years.
This story originally appeared on the website of PRWeek UK.