ATLANTA: Coca-Cola is launching a Slush Puppie-style semi-frozen drink called Diet Coke Frost Cherry, which goes on sale this week in the US.
The drink became available Wednesday as a Slurpee exclusively at 7-Eleven stores across the US, with the product rolling out in other retailers' “frozen drinks” machines at the end of May.
Slurpees are sold by 7-Eleven under license from The Icee Company, which also owns Slush Puppie.
A 20-ounce serving of Diet Coke Frost Cherry includes natural cherry flavor and contains 30 calories and 12g of carbohydrates.
Consumers who download 7-Eleven's free mobile app to their iPhone or Android phone can claim a coupon for a free Diet Coke Frost Cherry.
Earlier this month, Coca-Cola revealed it was making a $1.25 billion investment in Green Mountain Coffee Roasters, a company that is developing its own home-based soda system.
This story originally appeared on the website of PRWeek UK.