Healthy snack brand Rebel Kitchen appoints Palm PR

Healthy snack food brand Rebel Kitchen has appointed Palm PR to manage its PR and social media following a competitive pitch.

The agency has been given a brief to position Rebel Kitchen in the UK market as a new positive snacking brand with a cause to "fight against refined sugar, rebel against preservatives and additives, and get high on wholefoods".

The PR campaign includes stunts and creative activity to communicate the "rebellious" brand personality.

The brand will be expanding its range next month with the addition of Banana and Orange Choc Milk varieties to the children’s Mylk range. It will introduce a range of adult drinks in the spring.

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