E-cigarette brand Socialites calls in PHA Media

E-cigarette brand Socialites has appointed PHA Media to handle its PR in the UK.

PHA will be responsible for raising consumer awareness of the brand and ensuring it is given a voice in topical debates in the news agenda concerning the direction of the e-cigarette industry. 

The agency will also be tasked with raising the brand’s profile ahead of National No Smoking Day on 12 March.

PHA parted ways with e-cigarette brand Skycig in January after two years amid a shift in Skycig’s comms strategy following its acquisition by US tobacco company Lorillard.

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