Vita Coco appoints Thinkhouse for digital and PR work

Coconut water brand Vita Coco has handed Irish agency Thinkhouse’s London office work on a social media PR and promotion campaign.

Thinkhouse has developed a gifting app for the brand, called Coco Connect, which allows people to send a customizable tweet to a friend that includes a voucher for a free 330ml carton of the drink.

It is handling media relations for the app, which involves engaging with consumer and tech media and bloggers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in