Merlin Entertainments Group has reappointed Manchester’s Brazen to handle the national PR account for Madame Tussauds in Blackpool.
Brazen won the account following a competitive pitch, having handled the PR for the attraction from 2010 to 2012, including its official launch at the seaside resort in 2011.
The agency will run a campaign to raise awareness of the attraction in 2014, which is the only UK Madame Tussauds outside London.