Merlin reunites with Brazen for Madame Tussauds Blackpool

Merlin Entertainments Group has reappointed Manchester’s Brazen to handle the national PR account for Madame Tussauds in Blackpool. 

Brazen won the account following a competitive pitch, having handled the PR for the attraction from 2010 to 2012, including its official launch at the seaside resort in 2011.

The agency will run a campaign to raise awareness of the attraction in 2014, which is the only UK Madame Tussauds outside London.

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