EdenCancan will produce events to promote the brand and take on general press office duties, supporting the launch of product ranges initially in the UK and then across Europe.
The agency was appointed following successful project work, including a seeding campaign in the UK and Ibiza last summer and a gifting event later in the year. This is the first time the brand has taken on a retained agency.
EdenCancan will report to Gustavo Antonioni, the MD of Paul Frank owner Saban Brands' European consumer products division.
