Ketchum has been brought in to help Perfect World Ice Cream Company with the launch of its new brand in the UK.
The agency has been handed a year-long brief covering PR and social media to promote a frozen dessert claimed by its makers to be the UK's very first non-dairy, and no added sugar ice cream alternative.
The eponymous nut-based product is set to launch next month and aims to attract customers who might otherwise purchase options such as Ben & Jerry’s, Häagen-Dazs or Green & Blacks products.
