Restrictions on practising PR

Agony uncle and University of Westminster's visiting professor of PR Trevor Morris gives it to you straight.

Trevor Morris: PRWeek's agony uncle
Trevor Morris: PRWeek's agony uncle

Is there any chance that PR will ever become a profession?

PR will never be a restricted-entry profession like law or accountancy. What would a non-qualified professional be barred from doing? Calling themselves a PR practitioner?

Most current PR practitioners already shy away from the term ‘PR’. Those not wanting to get a qualification would just style themselves ‘comms consultant’ or ‘reputation manager’.

But look on the bright side. There are more people studying PR at undergraduate level. There are more people taking industry-run training courses and there are more people joining the trade bodies.

PR is undoubtedly becoming more and more professional, it just won’t be a restricted entry profession.

Got a problem? Contact Trevor at

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