House PR scrambles to defuse backlash over MasterCard Brits coverage conditions

The PR agency working on MasterCard's sponsorship of the Brit Awards has climbed down over an apparent demand for coverage in return for accreditation after a backlash from journalists that has sabotaged the brand's #PricelessSurprises push on Twitter.

by Daniel Farey-Jones
MasterCard's Brits-related 'Priceless' activity includes the chance for cardholders to meet Kylie Minogue
MasterCard's Brits-related 'Priceless' activity includes the chance for cardholders to meet Kylie Minogue

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