Showcase Cinemas brings in Splendid Communications

Splendid Communications has been appointed by Showcase Cinemas to run its press office on an annual retainer after a six-way pitch.

It has been tasked with establishing Showcase and its offshoot brand Showcase Cinema de Lux brand, which provides dining and other amenities for cinema goers, as the experts in UK cinema.

Included in the brief is delivering national, regional and trade media coverage.

Earlier this month, PRWeek revealed that Splendid had landed a Tesco consumer PR brief.

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