Frank PR wins Miele consumer PR and social media brief

Frank PR has been appointed to handle consumer PR and social media activity for German domestic appliance brand Miele.

The brief is to oversee a year-long campaign, which will continue to position Miele as a leading innovator in the sector and highlight the durability of Miele’s products.

Frank PR, which worked with the brand last year to created what was claimed to be the first calorie-neutral restaurant, won the brief following a competitive pitch against undisclosed agencies.

Miele's retained product placement agency Sellers PR is unaffected by the appointment.

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