The godfather of modern PR Harold Burson on moral responsibilities and controversial clients

Harold Burson is one of the founding fathers of the PR industry, having begun his career in the 1940s and launched Burson-Marsteller in 1952. Alex Benady asks him about the good, the bad and the ugly parts of his long and colourful life.

by Alex Benady
Harold Burson: the Godfather of PR
Harold Burson: the Godfather of PR

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