The Healthcare Financial Management Association (HFMA), a professional and membership body for those working in NHS and private healthcare finance across the UK, has appointed Kindred.
The agency has been handed a 12-month retainer to design and deliver a PR calendar to support the comms priorities for the organisation.
Simon Dolph, director of marketing and comms at the HFMA, said: "We represent over a third of those working in the healthcare finance sector and as such, have a wealth of expertise about healthcare funding from colleagues on the ground.
"We approached Kindred to support us in making a step change in our communications activity and increasing our share of voice to raise awareness of the challenges and sustainable future of healthcare in this country."
