KING OF PRUSSIA, PA: The Valley Forge Convention & Visitors Bureau has picked a team consisting of AgileCat and Devine + Partners as its AOR, with the goal of developing and implementing a brand strategy.
The RFP process included over 60 firms, and account work began January 1, according to a statement from Devine.
AgileCat will handle brand development and advertising, while Devine will provide PR and social media support. The resulting strategy and campaign is expected to include an expansion of the bureau's existing digital strategy.
The Valley Forge Convention and Visitors Bureau is a private, nonprofit membership sales and marketing organization that promotes the Valley Forge and Montgomery County areas as a convention site and leisure destination.