COLUMBUS, OH: Fahlgren Mortine has acquired travel and lifestyle boutique Turner PR.
After discussions that took place for about a year, the deal closed on January 1, said Fahlgren Mortine CEO Neil Mortine.
Turner will remain an independent agency, keeping its brand, clients, and all 28 staffers in its New York and Denver offices. Christine Turner will continue to lead the firm as president.
Mortine said Turner's specialties, such as travel and tourism, active lifestyle, and fashion, “fit strategically” with the verticals where the firm plans to grow.
In addition to focusing on its travel and lifestyle businesses, Fahlgren plans to expand geographically and accelerate the growth of its other practices, including healthcare, education, and technology.
Turner, which will celebrate its 17th anniversary in March, was looking for a partner that would allow it to keep its independence and “stay true to who we are and the industries we represent,” said Turner.
“Fahlgren Mortine is the perfect partner for us because they are going to invest in us and allow us to grow under the Turner brand in the industries that we love serving, and also provide us with a little bit of leverage on backend operations, such as [finance], IT, and HR,” she added.
The only practice area that overlaps is tourism, and both agencies will remain separate in that industry and continue working with respective clients.
Turner's roster includes the Utah Office of Tourism, the Riviera Maya Destination Marketing Office, K-Swiss, and New Era.
Fahlgren Mortine's account portfolio consists of clients such as the Myrtle Beach Chamber of Commerce, Ohio's tourism office, Kent State University, and McDonald's co-ops in Ohio, Florida, and the Carolinas.
After bringing on Turner's employees, Fahlgren Mortine has offices in New York, Ohio, Colorado, West Virginia, Florida, Idaho, and Kentucky, among other states. It earned revenue of $12.4 million in 2012, all in the US, up 17% from the year prior.
Mortine said the deal was facilitated by consulting firm StevensGouldPincus. Financial information was not disclosed.