LONDON: Drinks company Diageo has appointed GolinHarris to handle consumer PR and social media for whisky brand Johnnie Walker across the UK and Western Europe.
The account, understood to be worth a significant six-figure sum, follows a competitive pitch at the end of last year.
The work will cover all of Western Europe, where the key markets are the UK and Germany.
It does not include the “super and ultra deluxe” variants of the brand. The company awarded a luxury spirits UK brief to The Communications Store and Bacchus PR last year.
Edelman had provided PR support on a project basis until last summer and did not pitch for the work.
The win sees GolinHarris strengthen its relationship with Diageo after winning the consumer PR brief for Smirnoff vodka from Splendid in February 2013.
This story originally appeared on the website of PRWeek UK.