Sard handles Suntory's Beam acquisition comms

Sard Verbinnen & Co. is representing Japan's Suntory in its acquisition of Jim Beam.

OSAKA, JAPAN: Sard Verbinnen & Co. is representing Japan's Suntory in its acquisition of Jim Beam.

Beam's internal PR team is leading communications for its company, with support from Kekst & Co. and RLM Finsbury. The acquisition will not affect Beam's staffers, according to Clarkson Hine, SVP of corporate communications and public affairs at the distiller.

Beam president and CEO Matt Shattock and his executive team will continue to lead the business, based in Chicago, he said.

“It's business as usual at Beam, including in the communications function,” Hine told PRWeek. “Our organizations are complementary, and Suntory has a highly decentralized model with respect to operations and management. They have advised us that they anticipate no major changes to Beam's business platform or workforce.”  

Suntory of Japan said Monday that it has a deal in place to buy Beam for $13.6 billion in a move that would transform it into the third-largest distiller globally. The acquisition would raise Suntory's total annual revenue to $4.3 billion, and bolster its footprint in the US. Its combined portfolio of brands would include Beam's Jim Beam, Maker's Mark, and Knob Creek bourbons; Teacher's and Laphroaig Scotch whiskies; Canadian Club whisky; Courvoisier cognac; and Suntory's Japanese whiskies Yamazaki, Hakushu, Hibiki, and Kakubin, as well as its Midori liqueur.

Suntory currently distributes Beam products in Japan, while Beam distributes Suntory's products in Singapore and other Asian markets.

Unanimously approved by each company's board of directors, the transaction is expected to close in the second quarter, subject to Beam stockholders' approval, regulatory consent, and other customary closing conditions.

Representatives from Suntory and Sard were not immediately available for comment.

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