LONDON: An international foundation that fights poverty and AIDS has called in Blue Rubicon to raise awareness in the run-up to its 25th anniversary this year.
François-Xavier Bagnoud (FXB International) appointed the agency following a competitive pitch involving Edelman, Freuds, and the Good Relations Group. There was no incumbent.
Blue Rubicon will work alongside FXB International founder Albina du Boisrouvray to promote the “FXB-Village” methodology, which is a community-based solution to eradicate extreme poverty.
Consumers, stakeholders, and governments will be the audiences for campaigns in territories including North America, Scandinavia, and Europe.
This story originally appeared on the website of PRWeek UK.