LONDON: Brunswick has been replaced by US financial communications agency Joele Frank Wilkinson Brimmer Katcher at the top of Mergermarket's 2013 global M&A league table for PR advisers.
Brunswick slipped to third place in the global rankings by deal value, falling 32% in that category, behind Abernathy MacGregor Group.
The shake-up was largely due to Brunswick being absent from advising on the $124 billion Vodafone sale of its stake in Verizon Wireless in what proved to be an otherwise muted year for global M&A.
Overall deal volume of $2.22 trillion was down 3.2% from 2012, which it was $2.29 trillion and marginally down on 2011 deal volumes.
The second-largest global deal of last year, the takeover of Heinz by Berkshire Hathaway and 3G Capital, was worth just over one-fifth of the Vodafone-Verizon transaction at $27.4 billion.
RLM Finsbury and Sard Verbinnen & Co rounded out the rest of the global M&A adviser top five, with Tavistock Communications climbing from 124th place to sixth due to its work on the Vodafone-Verizon deal.
In Europe, Brunswick slipped from the top of the table to seventh, with RLM Finsbury, Maitland, and Tavistock topping the rankings due to their involvement in the year's biggest deal.
FTI Consulting led the way in terms of global deal volume, working on 202 transactions, ahead of Brunswick (193) and RLM Finsbury and Sard Verbinnen & Co (both with 115).
A full breakdown of the PR advisers league tables for global M&A is available on the Mergermarket website.
This story originally appeared on the website of PRWeek UK.