HONG KONG: Two-year-old local independent agency Etymon Communications & Brand Management Consultants has won a two-year PR contract with Hong Kong Disneyland after a pitch in the fourth quarter against two international agencies.
Burson-Marsteller was the incumbent, having held the account since 2009. Mindshare is the theme park's media agency. Disneyland has its own in-house creative team.
Etymon has already started working with Disneyland for a Chinese New Year campaign intended to raise the theme park's popularity among Hong Kong visitors, especially young adults and families, Campaign Asia-Pacific has learned.
Hong Kong Disneyland is one of the agency's biggest new business wins. The firm's two founders, Georgeana Fung and Betty Ng, have worked with both Hong Kong Disneyland and Ocean Park in previous roles at Burson-Marsteller and Weber Shandwick.
In the travel and tourism sector, Etymon has also worked with Venetian Macau and Sky100 in Hong Kong.
In addition, Etymon has renewed contracts with Shisheido and Citibank in 2014.
This story originally appeared on the website of Campaign Asia-Pacific.