The 2014 International CES is wrapping up, and FleishmanHillard was there to listen in on it all.
For the past week, our social media command center, powered by Buzz Radar, has been analyzing all online conversations pertaining to the conference and identifying the hottest trends on a daily basis.
Overall, CES 2014 proved to be extremely successful, as the Internet was buzzing with discussions around product launches, keynote speakers, and new technology. As of day three, the #CES2014 hashtag had reached over 2.32 billion people online – that's one-third of the world's population! Working together, FleishmanHillard and Buzz Radar were able to take all of this information and identify the most talked about topics, products, brands, and people.
It's no secret that this year, wearable technology was dominating online discussions along with Ultra HD TVs, driverless automobiles and health tech. In the wearable tech world, mentions of smart watches and fitness bands were quite popular online with Samsung smart watches and offline as Razer's Nabu wearable band won the 2014 People's Choice Award.
Brands like Sony, Samsung, and LG were competing in the Ultra HD TV and curved TV market while Audi and BMW explored the world of driverless automobiles and the new wave of digital dashboards in vehicles. Samsung's 4K UHD and curved TV's led the TV discussions on social and Google's Open Automotive Alliance with car manufacturers sparked discussions around Android OS integrating with automobile dashboards.
We can't miss the exciting news of Intel's Edison; the new computer that fits into an SD card with Wi-Fi capabilities that promises to power future devices. PlayStation also announced its new “PlayStation Now” service, which will allow gamers to experience the world of Sony video games without owning an actual console. This service will let enthusiasts access their games using their mobile devices via a cloud service.
Although most of the excitement was about products and technology, attendees were also discussing the people involved in making these special announcements. Celebrities and CEOs were all over the conference this year sparking lots of online discussion. CEO's like Yahoo's Melissa Mayer and Sony president and CEO Kazuo Hirai came out on top while celebrities like Michael Bay made headlines and 50 Cent and Shaquille O'Neal shook things up with their successful product launches.
With over 150,000 attendees, CES 2014 comes to an end and leaves many of us all excited for the year ahead.
Bill Power is global practice leader for brand marketing at FleishmanHillard.