WARSAW, POLAND: Dentsu said Tuesday that it plans to acquire Polish social media agency Socializer.
Socializer was founded in 2011 as a venture company and specializes in social advertising, application development, and managing corporate fan pages.
It will be integrated into the Isobar brand in Poland. Once combined, the unit will have more than 350 staffers.
Socializer CEO Lukasz Misiukanis will continue to lead his team as media and social director at Isobar Poland and also hold the position of VP of Isobar Poland. The firm had 130 staffers prior to the deal.
The acquisition's effect on Dentsu's financial results for the fiscal years ending March 31, 2014 and 2015 is expected to be minimal, the holding company said in a statement.