ATLANTA: Ketchum has appointed Hilary Hanson McKean, partner and director of Ketchum South, as MD of global practices at the firm.
McKean, who started in the role last week, is reporting to Ketchum senior partner, president, and CEO Rob Flaherty. She has succeeded Dale Bornstein, former senior partner and director of global practices, who left the Omnicom Group agency last September to take the helm at M Booth, succeeding Margi Booth.
McKean will manage core global practice areas at Ketchum including brand marketing, corporate and public affairs, food and nutrition, technology, and healthcare. Based in Atlanta, she will also oversee the agency's Atlanta, Dallas, and Toronto offices.
McKean said the global practices play a critical role in driving thought leadership across the firm and developing community and career paths for the next generation.
Working closely with office directors around the world, she will focus on bringing “forward the kind of differentiating thought leadership content and subject matter expertise that they need to win business and counsel their clients,” she said.
Last year, McKean led Camp Ketchum, the firm's global training program, for which it flew in staffers from more than 15 countries to work together on client challenges.
Before rejoining Ketchum in 2007, McKean worked at the agency twice. She was a member of the firm's brand practice in San Francisco in the mid-1990s before taking on the role of director of the 1996 Olympic Torch Relay. McKean rejoined Ketchum in Atlanta after the 1996 Summer Olympic Games, and worked there until 2004, when she co-founded a firm named Element Six. She then signed up to serve as director of Ketchum South in 2007.
The agency also promoted Michele Anderson to director of Ketchum Atlanta from SVP and director of new business development at Ketchum South and appointed Jamey Peters as director of Ketchum Dallas. He previously served as partner and associate director of Ketchum South.
Anderson and Peters are both reporting to McKean.