CHICAGO: Edelman has promoted Jay Porter, EVP and global client relationship manager for Starbucks, to president of its Chicago office, replacing Rick Murray.
He will step into the role officially in February.
Porter, who has worked at the agency since 2005, will report directly to Edelman US president and CEO Mark Hass. He is succeeding Murray, who is leaving the firm to pursue other interests. Murray, who became president of Chicago in 2010 after serving as the head of Edelman Digital, has agreed to stay at the agency until April 1 to help with Porter's transition.
The agency is looking for an executive to replace Porter as Starbucks' global client relationship manager.
Hass said Porter was picked to lead Chicago because of his consumer marketing and digital expertise. He added that Porter previously ran the San Francisco office of Edelman, and has “done a remarkable job with Starbucks” for the past two years.
“Porter has a unique combination of brand savvy, digital sophistication, and understanding of the power of creative,” explained Hass.
He added that the goal for Chicago going forward is for the office to continue to be “a global leader in consumer marketing, particularly around the way creative, digital, and consumer marketing come together.”
“I think the future of what we in the PR business have been calling consumer marketing is in the confluence of those three things,” said Hass.
The Chicago office, where Edelman was founded, has about 630 staffers, and that number will likely hit 650 by the end of the year, he added.
When Porter joined Edelman in 2005, he served as head of the Seattle consumer practice, and he led the Axe account. Four years later, he was promoted to EVP and GM of San Francisco.
In 2012, Porter was appointed as the lead on Starbucks.