NEW YORK: Former AOL chief marketing and communications officer Jolie Hunt launched marcomms firm Hunt and Gather this month.
Based in the Neuehouse workspace in New York, the firm's goal is to help companies structure, recruit, and train effective marketing and communications teams, as well as to locate trustworthy partners to define strategy and get them up and running.
“We want to become people's secret weapon,” said Hunt. “For example, if a startup company needs a fully integrated marketing and comms team tomorrow, we want to step in and develop what the strategy is for that work, help them recruit, train new people, and transition out.”
The agency is comprised of Hunt in the role of principal and former Joele Frank director Erin Kurtz as VP. Penni Parker is running the financial side of the business and Nathan Shreeve is acting as Hunt's assistant. Hunt and Gather is recruiting for three other positions.
Hunt said that within 36 hours of leaving her role at AOL in December 2012, she had four clients. The agency currently has six, including one based in Europe.
The firm is working with Tina Brown Live Media, the eponymous firm launched by the former Daily Beast and Vanity Fair editor, to put on high-level influencer events, as well as tech startup Banjo.
“So often, agencies, boutiques, and consultants are set up to be this recurring, forever solution; our approach is the opposite,” said Hunt. “If we set specific goals, the clients and Hunt and Gather can solve meaningful problems, and everyone can transition out. I don't think people should need forever support, or at least it should change in terms of the objectives.”